Was the Surf worth the wait?

Well, I've been trying to write this one for some time now, but life and work has got in the way.

Harrogate was the offical launch in the UK of the new Silver Cross Surf. But it's been kicking about longer than most know, as it was shown in a closed area at not just Cologne 2009 but also in 2008. With it having started it's life as an idea, as a thought in the minds of the design team way back in 2006. The idea to create something that meets all the needs of a parent today and to offer an alternative to Bugaboo.

The reason that i was told for the 1 year delay is that it was felt it would missed or less impactful to launch a year ago when it was supposedly ready with the Halo. But from what I have heard there was planned to be a new infant carrier car seat to go with it, which hasn't materialised and the Surf is using Maxi Cosi at present and Britax also soon.

But anyway, it's here at last, the new all singing all dancing modular pushchair system, their top of the range offering, the Surf. Well ok, only just here, as per usual stock is late, how come? Who knows?





But all the waiting as far as I'm concerned has taken away the excitement and anticipation I had for this product. As since it was heard of and since the news of it coming we've seen the market move, the economy change, and of course others beat Silver Cross to market with products very much like this. But maybe it's just me, as I've got so excited about this as a fan of their styling, but then let down by the time to market and the amount of actual real innovation in the final artical?



Moving on to the actual product itself. It has all the features you would expect, swivel wheels, height adjustable handle, all round suspension, reversible seat, detachable bumper bar etc etc... What's it's selling point though? Why choose this over say Concord, M&P or even Graco? As those are the guys that got to market before Silver Cross with something similar.

Well as normal the brand is what Silver Cross is hoping stands for something. Then attention to detail, and as usual this is there in abundance, just as the final overal visual appeal of the product is as you would expect from Silver Cross.

But as we've seen before this sometimes isn't enough to sell a product, and I had hoped that maybe there might have been some real content in terms of some of the Silver Cross that we saw on Sleepover, 3D where the product was not just about brand and design, but where someone had sat and thought what are users wanting, how are they using products and how can we make life easier for them? As this innovation can work far better than any flash advert as if there is something unique about a product that people want or need then they buy that product.

But I just don't see this on the Surf, yes it's suspension is different in how it operates, yes it's chassis construction is different, but how many customers come into a retailer and say that they want this, that this is what will influence their choice of purchase, that will make their life easier?

The things that do stand out looking at this as a potential customer is a small pointless basket, the secondary basket that costs more is again pretty useless as it won't hold all the things that are needed in an average parent/childs day. A seat unit that will be too small for an average sized 2 yr old, as their head will stick over the top of the seat hitting the hood or the seat tubing. Simple things to spot, well they are if you think about function, or have experience of how people use products. But it seems that the Surf is designed to look fantastic but no-one is leading the development and the designers of beautiful things are as most know, unable to think about function.

Will it be successful, well I guess there will be the fans of the brand buying it, those that have to have latest product buying. But in terms of those that have to watch the pennies, no, they'll be buying the Graco Symbio, in terms of those wanting a product that makes life easier then the M&P Mylo wins with it's true one hand fold.






Would I buy it? I'm not sure, as much as I love the brand, the styling of the product I just can't help but think I've been robbed from the product I had wished this was going to be or that it had the potential to be, the product that rewrote the rules, the product that changed the market.

- Posted using BlogPress from my iPhone

Britax at Harrogate

Just been so busy of late, but kept meaning to write about a few other items I saw the other week.

Well let's start with Britax, I've already gone over the stroller range, and given my thoughts on them. But there is also a new Infant Carrier too, which might make the strollers more appealing.






Very simliar to the current model, in the sense that the shell itself is the same. But the new features come from a redesigned handle.

Now when I first realised this I thought that's a bit of a cop out, and wondered are there budget cuts at Britax? Did they spend too much money on the stand, or are they still suffering the loss of revenue they were supposed to make on the 'bath' or Safety Carrycot as they call it?

But when you look at what this update has given the old product you have to thunk twice and take the product a bit more seriously!

Not only is there an improved single handed release from the stroller, but there is also now a single handed pivot button. Although I have to say to tooling finish is pretty poor and I hope they think a bit more about the design and injection of it before launch.

But then the most important addition is side impact protection. By means of a half moon that clips up from the lower part of the handle on either side for use in the car, giving further cushioning to the seat in the event of a side impact. The test results are that this simple addition gives 25% better protection than any other infant carrier, and that in my book would make this the only infant carrier worth considering buying!

Design of the product is not stunning, but for me, safety will always come before anything else on a car seat.

There is also good news with regards to compatiblity on strollers, as it will be fitting on the new Silver Cross Surf, also soon on some Mothercare products like the Spin. So I'm not the only person that thinks this carseat is important.

- Posted using BlogPress from my iPhone

New Britax Display in Mothercare

I've been meaning to post this for a number of weeks now, wrote it all and lost it a few times, so here we go again.

Anyway, there is a dedicated display area in Mothercare for the new stroller range they have launched.

First there is the B-Mobile, a 3 or 4 wheeled product, the 4 wheeler been the new addition. But I'm not totally sure what this product is aiming itself at in the market place, or who? As it isn't a bargain, it doesn't do anything new, and the only things I can see it trying to target is either the M&P Aria, or the Quinny Zapp or the Petite Star Zia. And if this is the case then it fails, as its too BIG!! Its awkward to fold compared to them and again too BIG when folded too!

Then there is the B-Smart, which is essentially a copy of the Vigour +, but don't go thinking it is the award winning Vigour +, its a totally new product, but with no new features, which if I had been spending the time and money on developing a replacement for the Vigour I'd have ensured that it was a move on, a step up the ladder, so that it had something new to offer to the market, or even was keeping up with the market. But no, its just a copy, and the reason for this, basically to try and avoid paying the license payment that Britax were paying on selling the Vigour product, as it wasn't their design. So I guess they'll be expecting the lawyer letter any day soon rather than an uplift in sales on this one.

Then there is a new product called the B-Dual, a Phil & Ted style tandem product, but there is a point of difference, in that both seat units can be used for newborn children unlike the P&T products. Essentially though this product is developed by the Australian arm of Britax, and based on the Strider single pushchair, that was seen briefly over here in Argos, and can now be purchased under the Brio brand. Its a very robust product, so yes that also means heavy, but I'd be confident in the quality of this one, as the Australian arm of Britax is very experienced in strollers unlike the European team. My only concern would be the swivel wheel locks that are positioned in a great place that will be the first thing to hit that door as Mum bashes into it to open it.

But one thing that I did notice when looking at these in Mothercare was that there was a slight difference in colour between the pushchairs and the infant carrier, which most would not spot, but its that kind of attention to detail that is not going to give them a premium brand image on wheels this year, and maybe the Italian fabric house that used to design and select the fabrics might not be the ideal people to use this year?

Silver Cross Surf

Out in Germany Silver Cross finally showed their new Surf to the trade.

Although previewed the year before in a closed room, but held off from launch due to it not being travel system compatible, they have finally said that its going to be on sale.

Details are sketchy at the moment, but as far as we can see from the samples on the right of the image its very similar to the new Graco Symbio or the Recarro model that has been on sale for a number of years.

So what is different? What is unique?

Nothing that we can see, it seems another step in the direction of 'we are Silver Cross' and the hope that the brand and advertising will sell the product just as with the Halo.

When will they learn that people want innovation, not just design and attention to detail? Where are the products that are unique like the Sleepover?

And if rumours are true that the product will retail at around £600 for the pushchair, then what does it offer that the Symbio doesn't other than a brand thats a little bit older?

oooh thats nice

http://www.toysrus.co.uk/Babies-R-Us/Travel-and-Pushchairs/Travel-Systems-and-Pushchairs/Pushchairs-and-Strollers/Graco-Symbio-Pushchair-in-Slate(0068319)

£349.99!!!

And a great video to help you see all the things that it does.

I'm getting more and more interested in the Symbio from Graco!

new Graco Symbio

Sorry its a bit blurred, but managed to get a photo of the new Graco Symbio stroller which is going to be seen at the show in Germany in the next couple of days.

No details on pricing yet, but its a modular travel system, from birth, one hand fold, reversible seat unit, and a reversible handle.

Its much more modern and European looking than anything from Graco over the last few years, and in my opinion is very exciting to see coming from the company that lead the travel system revolution.