Trade shows around the corner

Vegas in the US, and Kind und Junger in Cologne Germany.

This means we'll see plenty of new products from those companies that have continued to invest in product development over the last tough year, and we'll also see who has been making cut backs and struggling in the current economic climate.

Its certainly going to be an interesting time to watch for products.

Will companies continue to drive innovation, lead the market with product that will make a difference to parents lives? Or are they going to be trying to aim to please the pocket of parents?

My view is that those that drive innovation are the ones that are going to be here in the future, not those that survive only trying to please the pocket.

Fighting to be the cheapest is never going to make a company profitable, its never going to bring in money to invest in new product and innovations. Its a bit like just treading water rather than swimming.