Silver Cross Surf

Out in Germany Silver Cross finally showed their new Surf to the trade.

Although previewed the year before in a closed room, but held off from launch due to it not being travel system compatible, they have finally said that its going to be on sale.

Details are sketchy at the moment, but as far as we can see from the samples on the right of the image its very similar to the new Graco Symbio or the Recarro model that has been on sale for a number of years.

So what is different? What is unique?

Nothing that we can see, it seems another step in the direction of 'we are Silver Cross' and the hope that the brand and advertising will sell the product just as with the Halo.

When will they learn that people want innovation, not just design and attention to detail? Where are the products that are unique like the Sleepover?

And if rumours are true that the product will retail at around £600 for the pushchair, then what does it offer that the Symbio doesn't other than a brand thats a little bit older?